WE’RE AT A CUSTOMER ENGAGEMENT TIPPING POINT. HERE’S WHAT’S NEXT.
The world is full of old and new—few of us go through day-to-day life the same way we did ten years ago. However, some things—like traffic!—remain essentially the same.
Engaging customers is no different. The old and the new have been coexisting for a while now—2018 is where they truly merge. It’s the year when your approach to customer engagement can begin a monumental shift—in both process and technology—thanks to expanding innovation and the first waves of touted success using it.
Mark Clark of Contact Solutions discusses how the critical nature of customer experience today makes technology innovation so important—and why it has to be done well.