5 WAYS ANALYTICS CAN DRIVE ADOPTION FOR VOICE SHOPPING
I recently spoke with Multichannel Merchant about the rising popularity of voice-activated activities, including voice shopping. Interest in such activities is high and recent retail shifts indicate this trend is here to stay.
And, technology is catching up quickly.
With the abundance of recorded phone calls and input from virtual assistants that are available for mining, solutions such as speech analytics have significantly improved voice recognition and language understanding abilities, opening the door for artificial intelligence (AI) to enable much more effective voice commands, including voice shopping.
The role of analytics and data in the adoption of voice shopping is significant. In my new article, I examine five ways that analytics can drive adoption for it—just in time for the holidays.