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Thursday, August 10, 2017

SENIOR LEADERSHIP CAN BE POSITIVE CX ROLE MODELS FOR THE WORKFORCE

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Organizations are increasingly realizing the critical role that customer experience plays in long-term success.

Loyal customers are born from great customer experiences—once your organization can consistently and efficiently meet your customers’ needs, you become the first choice.

One way to demonstrate the importance of the customer experience is having senior leadership set the tone. Whether it’s reviewing customer comments in executive meetings, interacting with customers, or offering feedback and support—it all makes a difference.

In my new blog for Customer Think, I discuss concrete examples of how executives walking the CX talk can help build and maintain a customer-centric culture. When senior leaders regularly set positive CX examples, both employees and customers benefit.

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