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Wednesday, August 9, 2017

VENTANA RESEARCH REQUESTS INPUT FOR CUSTOMER ANALYTICS MARKET RESEARCH

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Ventana Research is seeking customer analytics professionals to participate in a benchmark research survey designed to uncover organizations’ current and planned use of analytics on all things customer related—marketing, sales, service, contact center and customer engagement.

The information gathered will be used to create a detailed picture of the current state and future direction of customer analytics use in organizations—as well as best practices that can help them use resources and time wisely. The research will also examine differences in responses by industry, company, customer and contact center size.

In today’s intensely competitive markets, companies must strive to meet customer expectations during every interaction—and customer analytics can help. This benchmark research will help guide buyers and ensure that organizations get the best practices and guidance required to effectively engage customers and deliver the customer experience they expect.

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